Unlocking the Power of the Female Economy
A Creative Agency by The Female Lead
We help brands engage with the most powerful consumer on the planet - women
Women aren’t a niche audience. They drive the majority of purchasing decisions and influence industries from finance to fashion, yet brands still get it wrong.
2.4m
Instagram followers
1.1m
TikTok Native
3.9m
LinkedIn followers
16k
Substack subs
Our services
Consultation
We work with brands to develop campaigns, products and solutions.
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Social Purpose
​Impact campaigns based on data and insight to drive social good.
Media Amplification
Leveraging our influence and expertise to give credibility to your media planning.
Curated Experiences
Bringing our audience and your consumers together.
Creative Production
Social first storytelling, concept development and casting to help you find real stories and perspective.
We understand women at every age and every stage of life
We use one of the UK’s largest insight panels of over 153,000 women to uncover what they value, how they behave, and what motivates them.
12 validated female personas that reflect key emotional and lifestyle drivers
Live audience insights & real-time feedback from our community
Persona-driven messaging that aligns with women’s actual needs and aspirations
More than Media
Aside from our brand work, we’re also invested in using our influence to drive change through:
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Championing women in business, leadership and innovation
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Fighting for economic empowerment and financial inclusion
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Empowering young girls in our schools programme
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Funding research to help brands understand female consumers better
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Partnering with charities to create opportunities for underrepresented women